Connor Folley

Co-founder and CEO of Downstream

Connor is Co-founder and CEO of Downstream. Connor led teams internally at Amazon and on the agency side, and his understanding of Amazon and its unique demands is truly one of a kind. The world’s largest consumer brands have sought Connor’s ability to decode the confounding black box that Amazon represents, and hundreds more use Downstream’s technology to drive share on the platform.

Connor Folley

Sessions

Amazon Search and PPC Expertise

Amazon search and PPC ad campaigns are key to driving traffic. In the session, we covered how Amazon search works and how to optimize your ad campaigns to encourage conversions and save money: - Learn how Amazon search is different than Google - Understand the big-picture influence of PPC on your business - Identify common PPC mistakes sellers make - Get tips to reduce your PPC ad spend